Period
August 2005 — present
Client
freelance
Assignment
Graphic designer
Brief
- design and art direction of Holidays with Kids magazine (quarterly), advertising design for the magazine’s clients
- maintenance and design updates for the Holidays with Kids Website.
- production of Sensis Yellow Pages ads at high level of accuracy and speed (5 month contract)
- design for publications including Inside Sport, Golf Australia, Australian Camera, and Geare
- photo deep-etching, retouching and compositing of point-of-sale materials for Ice Design
- writing of a series of articles on colour management and image correction for Australian Personal Computer magazine. (See some pdf examples )
Achievements
- streamlined the in-house production and prepress systems at Holidays with Kids
- developed an online digital version of Holidays with Kids using 3D Issue software
- designed the first issue of Holidays with Kids: Ski & Snowboard. (View the digital version)
- consistently exceeded accuracy and output requirements at Sensis Yellow Pages
- awarded second place in the ASSCR logo competition.
Period
May 2002 — August 2005
Client
Australian Consolidated Press
Assignment
Senior graphic designer
Brief
- design and art direction of Australian Personal Computer branded products, including the magazine, Web site, cover disc sleeves and interface, and promotional material
- supervision of one full-time graphic designer, and occasional freelance designers
- commissioning of illustrations and photography
- creation of illustrations, graphics, diagrams, etc.
- in-house product photography, colour correction and retouching.
- design and layout of some advertising.
Achievements
- created a strong design identity for the magazine and brand, based on the strategic vision, core values and tone of the magazine
- oversaw two partial redesigns of the magazine — based on the findings of market research and focus groups — which ultimately contributed to an increase in circulation
- moved product photography in-house at the magazine, resulting in considerable cost savings.
- maintained a perfect record of on-sale dates met.
Period
January 2001 — April 2002Client
Penton CommunicationsAssignment
Graphic designerBrief
- design and production of various weekly and monthly magazine titles, with special emphasis on IT Graphics, including feature spreads and front covers
- production of advertising and promotional material for in-house marketing
- production of Web graphics for the IT News Web site.
Period
July 1998 — December 2000
Client
Knapp Communications
Assignment
Designer/Mac operator
Brief
- design and production of Internet World and Image & Data Manager magazines, and the 1999 SMPTE Show Directory, the 1998 & 1999 EEAA Members Directory and the 2000 Internet World Australia Show Directory
- creation of illustrations, graphics, charts etc. for the above publications and Websites
- scanning, colour correction and retouching
- preflighting and prepress of client supplied electronic advertising files
- design and layout of some advertising
- technical liaison with film houses and printers
- maintenance of Windows and Macintosh workstations.
Achievements
- completely designed and produced the 1999 SMPTE Show Directory, from concept to output
- redesiged Image & Data Manager Magazine in preparation for its first appearance on news stands.
Period
August 1996 — July 1998
Client
Media NetWork and Personnel
Assignment
Designer/operator/production coordinator
Brief
- design and production of advertising for various publications including The Daily Commercial News, PC Week and PC Magazine
- preflighting, proofing and prepress of client supplied electronic files and in-house editorial production
- creation of various illustrations, graphics, charts etc.
- scanning, colour correction and retouching
- technical liaison with film houses and printers
- various systems administration tasks
Achievements
- implemented an electronic prepress process based on Adobe Acrobat PDF which greatly reduced printing problems
- set-up and designed a Web site for Media Network and Personnel.
Period
February 1993 — August 1996
Client
Flying Erasehead Productions
Assignment
Owner/manager
Brief
- 3D and 2D computer animation and graphics.
Achievements
- established, set-up and operated of a small business
- created an animated short video for Liverpool City Council’s public exhibition: “Local Environmental Plan 1995” which won a Royal Australian Planning Institute award.
